The annual SXSW (South by Southwest) Conference is held in Texas and is a major event. As its Web site notes: “With 72,000 registrants and artists in attendance, SXSW is one of the most effective channels for promoting your business to professionals connected in the Music, Film, and Interactive industries.“ Click the image to learn […]
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Evans on Marketing Business-to-Business, Consumers and Their Behavior, Distribution, Marketing Communications, Social and Digital Media, Sports and Entertainment Marketing 2015, customer expectations, entertainment marketing, experiential marketing, JWT Intelligence, promotion, slideshow, SXSW Interactive 5