The annual SXSW (South by Southwest) Conference is held in Texas and is a major event. As its Web site notes: “With 72,000 registrants and artists in attendance, SXSW is …
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Evans on Marketing Business-to-Business, Consumers and Their Behavior, Distribution, Marketing Communications, Social and Digital Media, Sports and Entertainment Marketing 2015, customer expectations, entertainment marketing, experiential marketing, JWT Intelligence, promotion, slideshow, SXSW Interactive 5