Etsy: A Pioneering B Corporation

Etsy is an innovative online retailer. On April 16, 2015, Etsy had a successful IPO (initial public offering), which valued the firm at $3.3 billion as of the end of

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Are Marketers Story Tellers Or Scientists?

This is any interesting question, as there are three possible answers: both (the most widely held view), story tellers, or scientists.

With this in mind, check out the YouTube video

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Millennials Move Over (a Little): Gen Z Coming of Age

As Wikipedia reports: “Generation Z refers to the cohort of people born after the Millennial Generation. There is no agreement on the name or exact range of birth

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