A Twitter Action Plan

Through Sprout Social, companies can “reach your audience across networks and promptly reply to your customers. Sprout makes it easy for teams to keep tabs on conversations and effectively engage at all times.” Sprout Social has published an informative infographic on how small and mid-sized firms can better use Twitter: “Millions use Twitter daily to […]

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How Amazon Extends Its Brand with Facebook

   Click the image for the full story. Janice Smithers “recently studied what Amazon.com is doing on Facebook and thought I would share some highlights from the deep dive. The most obvious take-away is that the nation’s leading online retailer appears to be smartly integrating its Facebook profile into its overall brand building efforts, which puts Amazon […]

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