Through Sprout Social, companies can “reach your audience across networks and promptly reply to your customers. Sprout makes it easy for teams to keep tabs on conversations and effectively engage at all times.”
Sprout Social has published an informative infographic on how small and mid-sized firms can better use Twitter:
“Millions use Twitter daily to discuss everything from news to businesses. The rapid growth in social participation offers significant opportunities for small and medium-sized businesses (SMBs) to build and manage customer relationships via social networks. Here are eight easy and strategic steps to make the most of Twitter for your business.”