The Value of Customer Referrals

Evans on Marketing Business Analytics and Marketing Information, Distribution, Marketing Communications, Online Marketing, Social and Digital Media , , , , , , , , , ,

We know that positive customer word of mouth (in person or electronically) can have a dramatic impact on firm performance.

Here is a nice infographic by Forewards, a specialist …

Read more

Ad Imagery Is Sometimes “Borrowed”

Evans on Marketing Good and Bad Examples of Marketing, Marketing Communications, Social and Digital Media, Sports and Entertainment Marketing , , , , , , , , , ,

A lot of popular advertisements are based on themes or elements that are appropriated from other work, such as movies, TV shows, etc. Sometimes, this appropriation is done really well; …

Read more

How to Devise a Social Media Tactical Plan

Evans on Marketing Learning How to Blog, Design Web Sites, and Innovate with Mobile Media, Marketing Communications, Social and Digital Media , , , , , , , , 1

Devising a tactical social media plan can be challenging. However, there are many free resources available to help in this endeavor. One such free resource is from Marketo.

Marketo is …

Read more

Gucci’s Mobile Apps Enhance the Customer Experience

Evans on Marketing Consumers and Their Behavior, Distribution, Learning How to Blog, Design Web Sites, and Innovate with Mobile Media, Marketing Communications, Social and Digital Media, Technology and Marketing , , , , , , , ,

Learn how Gucci is arming both its customers and store teams with mobile apps that have enabled this luxury retailer to provide even better personalized customer service.
 

 …

Read more
1 2 3 … 6