Tag Archives: Snapchat

Is the Stock Market Over-Exuberant for Snap?

3 Mar

Snap Inc. is a U.S.-based technology and social media company that was started in 2011 .Products include the popular Snapchat app and Spectacles eye wear; it also owns the Bitmoji app.

Yesterday (March 2, 2017) was a big day for Snap Inc. and the tech industry overall because of Snap’s highly anticipated IPO (initial public offering) on the New York Stock Exchange. Some analysts are excited at the popularity of this IPO; others wonder whether investors are being overly exuberant. What do YOU think?

As reported by CNBC:

“Snap soared as much as 45% when it opened for trading at $24 a share on Thursday. Market makers at the New York Stock Exchange indicated the stock was set to open from $23.50 to $24.50 a share. At 200 million shares, Snap raised $3.4 billion and was valued at nearly $24 billion as of its pricing. Sources had told CNBC earlier this week that investors were expecting a pricing of $17 to $18 per share, above the $14 to $16 per share range originally given by the company. The IPO is 12 times oversubscribed, sources said Thursday morning, meaning that there were 12 times more orders for than there were shares offered. Some managers told CNBC they got as little as 2 percent of what they were asking for.”

 

Yet, Felix Richter commented thusly for Statista:

“Snap’s IPO valuation of $24 billion is quite a tall order for a company that has never turned a profit and warned investors that it never might. The company is now valued at 59 times its total revenue for 2016. Even for a fast-growing tech company that is a lot. Facebook in comparison has a price-to-sales ratio of around 14. As our chart illustrates, Snap is valued considerably higher than many American household names. That includes companies such as Ralph Lauren and Harley-Davidson that have been around for decades and probably will be for decades to come.”

Infographic: Snap Is More Valuable Than These Household Names | Statista You will find more statistics at Statista

 

How Should Marketers Utilize Snapchat?

29 Nov

As we wrote two months ago, Snapchat — the social media site where people can post photos and videos that are viewed and then disappear — is now three years old.

But from a business perspective, Marketo (a digital software firm and information provider) asks: “Is Snapchat an application brands can successfully use to reach their customers? And if so, what are some best practices for using Snapchat in a marketing capacity?”

Here’s a Marketo infographic that addresses these questions.
 

 

Snapchat Hits Three: Here’s an Infographic Timeline

28 Sep

It has certainly been an interesting ride for Snapchat since its September 2011 founding: “Enjoy fast and fun mobile conversation! Snap a photo or a video, add a caption, and send it to a friend. They’ll view it, laugh, and then the Snap disappears.”

Here is a detailed infographic timeline of Snapchat by DPFOC Online Marketing.
 

 

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