Are You Vigilant in Protecting Your Reputation?

Whether we are reviewing our company’s reputation or our own personal self-brand, the results may be challenging because of the spread of fake news and the proliferation of negative social media comments. What we hope for perceptions of our reputation may not be in sync with the way others see us. And having a favorable […]

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Tracking Marketing ROI

Many companies find it difficult to measure the ROI (return on investment) of various activities, including those activities conducted via the Web. Marketo has recently published an E-book titled: Solved Mysteries: Tracking Your Content Marketing ROI: “Is your content’s ROI a mystery? You won’t need a detective to solve the case! In this E-book, we’ll […]

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Marketers Need to Know: Is This End of the Facebook Free-For-All for Brands?

Facebook now derives several billions a year from its advertising fees to companies. But the rules keep changing. Are you prepared for what’s next? According to Dayna Rothman, writing for Marketo: “Ah Facebook, you never know what’s coming next! Facebook continues to change their newsfeed algorithm, making it increasingly difficult for brands to reach their […]

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How Should Marketers Utilize Snapchat?

As we wrote two months ago, Snapchat — the social media site where people can post photos and videos that are viewed and then disappear — is now three years old. But from a business perspective, Marketo (a digital software firm and information provider) asks: “Is Snapchat an application brands can successfully use to reach […]

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How to Devise a Social Media Tactical Plan

Devising a tactical social media plan can be challenging. However, there are many free resources available to help in this endeavor. One such free resource is from Marketo. Marketo is a leader in digital marketing software and solutions, and expert in social media planning. It just published its multi-platform “2014 Sample Social Media Tactical Plan” […]

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An Infographic Look at the Evolution of Marketing Technology

The technology involved with marketing communications has had an interesting evolution over the past 100 years or so. Marketo’s Dayna Rothman notes: “As technology has become more and more embedded in the lives of consumers, marketing has evolved at a rapid pace. From radio, to television, to the internet and smart phones, marketers have had […]

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B2B Content Marketing in North America

Marketo has summarized the results of the recent State of B2B Content Marketing in North America by MarketingProfs and the Content Marketing Institute. The report “reveals insights into how B2B marketers are using content marketing techniques and the biggest challenges they face. The results reveal that B2B marketers are spending more, using more tactics, and […]

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A Guide to Marketing Metrics & Analysis

Want to learn more about marketing metrics? If yes, check out this 70-page report from Marketo, which specializes in marketing automation and sales effectiveness software.  

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