To stand out in a crowded marketplace, marketers need to use every possible advantage. For today’s post. we examine two emerging marketing approaches. In conjunction with how they work together. …
Are You Vigilant in Protecting Your Reputation?
Whether we are reviewing our company’s reputation or our own personal self-brand, the results may be challenging because of the spread of fake news and the proliferation of negative social …Read more
Tracking Marketing ROI
Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Technology and Marketing, Trends analytics, Marketo, measure, metrics, online information, planning, ROI 1
Many companies find it difficult to measure the ROI (return on investment) of various activities, including those activities conducted via the Web.
Marketo has recently published an E-book titled: Solved …Read more
Marketers Need to Know: Is This End of the Facebook Free-For-All for Brands?
Facebook now derives several billions a year from its advertising fees to companies. But the rules keep changing. Are you prepared for what’s next?
According to Dayna Rothman, writing for…Read more
How Should Marketers Utilize Snapchat?
Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Marketing Communications, Online Marketing, Social and Digital Media, Sports and Entertainment Marketing analytics, experiential marketing, infographic, Marketo, opportunity, promotion, Snapchat, social media, tips, trust 1
As we wrote two months ago, Snapchat — the social media site where people can post photos and videos that are viewed and then disappear — is now three …Read more