The Importance of Product Design in a Marketing Strategy

Evans on Marketing Global Marketing, Good and Bad Examples of Marketing, Product Management, Technology and Marketing, Trends , , , , , , , , , , , , ,

An important principle for marketers is that innovation does not only mean technological breakthroughs. There can be design innovations that are distinctive and give companies a competitive edge.

In the …

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Is There a Market for Online Textbooks?

Evans on Marketing Consumers and Their Behavior, Distribution, Good and Bad Examples of Marketing, Online Marketing, Product Management, Technology and Marketing, Trends , , , , , , , , , , , , , , , , , 8

In September 2011, Flat World Knowledge was a featured company in an Inc. story titled “Hot New Market: Electronic Textbooks: “College tuition continues to rise, but textbooks may …

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Are Customer Reviews More Important Than Professional Reviews?

Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Marketing Communications, Online Marketing, Social and Digital Media, Trends , , , , , , , , , , , , , , , 12

For marketers, an upside to social media and the inclusion of customer reviews at shopping sites is that firms and their products are more buzzed about than ever. For marketers,…

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