The Importance of Product Design in a Marketing Strategy

An important principle for marketers is that innovation does not only mean technological breakthroughs. There can be design innovations that are distinctive and give companies a competitive edge.

In the

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Is There a Market for Online Textbooks?

In September 2011, Flat World Knowledge was a featured company in an Inc. story titled “Hot New Market: Electronic Textbooks: “College tuition continues to rise, but textbooks may

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Are Customer Reviews More Important Than Professional Reviews?

For marketers, an upside to social media and the inclusion of customer reviews at shopping sites is that firms and their products are more buzzed about than ever. For marketers,

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