About this time each year, a number of well-known, reliable sources produce their forecasts for the following year.
Bloomberg (via its Bloomberg Businessweek) has just published its “The Year …
Read moreBusinessweek’s 85 Big Ideas over the Last 85 Years
Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Consumers and Their Behavior, Distribution, Global Marketing, Marketing Communications, Online Marketing, Product Management, Social and Digital Media, Sports and Entertainment Marketing, Technology and Marketing, Trends 85 big ideas, Businessweek, infographic, innovation, trends, video
In honor of its 85th anniversary, Bloomberg Businessweek recently published an interesting — and highly debatable — special issue titled “85 Years, 85 Ideas.” In this issue, Businessweek identified and …
Read moreInterested in Sports Or Entertainment Marketing ?
Do you have an interest in sports or entertainment marketing? If yes, then check out these three sites:
“This site is designed specifically for entertainment marketers. …
Read moreThe Importance of Product Design in a Marketing Strategy
Evans on Marketing Global Marketing, Good and Bad Examples of Marketing, Product Management, Technology and Marketing, Trends Businessweek, customer expectations, customer satisfaction, design, entrepreneur, experiential marketing, innovation, opportunity, product management, product positioning, success, Thomas Heatherwick, tips, trends
An important principle for marketers is that innovation does not only mean technological breakthroughs. There can be design innovations that are distinctive and give companies a competitive edge.
In the …
Read moreBusinessweek Calls ESPN the “Everywhere Sports Profit Network”
In a Businessweek cover story, Karl Taro Greenfeld, reports on ESPN’s ever-growing presence as a sports marketing behemoth: “The company’s revenues are growing at 9 percent a year, with …
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