Bloomberg 2016 Forecasts

About this time each year, a number of well-known, reliable sources produce their forecasts for the  following year. Bloomberg (via its Bloomberg Businessweek) has just published its “The Year Ahead 2016” issue. Here is a video overview of the year ahead. It is followed by a link to the 50 companies to watch in 2016. […]

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Businessweek’s 85 Big Ideas over the Last 85 Years

In honor of its 85th anniversary, Bloomberg Businessweek recently published an interesting — and highly debatable — special issue titled “85 Years, 85 Ideas.” In this issue, Businessweek identified and ranked what it believes to be the most important ideas of the past past 85 years. These ideas range from the jet engine (1) to […]

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Interested in Sports Or Entertainment Marketing ?

Do you have an interest in sports or entertainment marketing? If yes, then check out these three sites:   Entertainment Marketing “This site is designed specifically for entertainment marketers. As most entertainment marketing folks are always on the move, we’ve made it a point to make the site accessible by phone and popular social networks. […]

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The Importance of Product Design in a Marketing Strategy

An important principle for marketers is that innovation does not only mean technological breakthroughs. There can be design innovations that are distinctive and give companies a competitive edge. In the current issue of Businessweek, there is a series of articles related to design: “Change is good. We actively seek it within ourselves, for ourselves. We […]

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Businessweek Calls ESPN the “Everywhere Sports Profit Network”

In a Businessweek cover story, Karl Taro Greenfeld, reports on ESPN’s ever-growing presence as a sports marketing behemoth: “The company’s revenues are growing at 9 percent a year, with a projected $8.2 billion in revenue in 2012, according to research firm SNL Kagan. Head count has doubled in the last seven years to 7,000 employees […]

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