Zavers by Google

Evans on Marketing Business-to-Business, Consumers and Their Behavior, Distribution, Marketing Communications, Online Marketing, Pricing, Social and Digital Media, Technology and Marketing , , , , , , , , , , 7

Zavers by Google is a new entry into digital couponing (which is becoming extremely popular. The service is b-to-b — since customers are businesses. But the end user (the shopper) …

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Crowdfunding: A New Source of Capital That Keeps on Giving

Evans on Marketing Global Marketing, Online Marketing, Social and Digital Media, Technology and Marketing , , , , , , , , , , , , , , , 3

As we have noted before, crowdfunding has become a major online investment source for entrepreneurs and start-up companies.

Reporting for Fortune, Michal Lev-Ram and Kurt Wagner note that: …

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New Balance Athletic Shoes: Made in the USA — But for How Long?

Evans on Marketing Distribution, Global Marketing, Product Management, Sports and Entertainment Marketing, Trends , , , , , , , , , , , , , , , , , , 12

It has been difficult getting U.S. companies to make items like consumer electronics and apparel-related products in the USA, often because of higher costs here.  A few months ago, we blogged …

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What’s Next for Proctor & Gamble?

Evans on Marketing Distribution, Global Marketing, Good and Bad Examples of Marketing, Pricing, Product Management, Trends , , , , , , , , , , , 7

As we have reported before (see, for example, 1 and 2), P&G — the pioneer of product management and the world’s leading consumer products company — is having a …

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