Zavers by Google is a new entry into digital couponing (which is becoming extremely popular. The service is b-to-b — since customers are businesses. But the end user (the shopper) …
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Evans on Marketing Business-to-Business, Consumers and Their Behavior, Distribution, Marketing Communications, Online Marketing, Pricing, Social and Digital Media, Technology and Marketing customer expectations, customer satisfaction, experiential marketing, Google, opportunity, planning, price, promotion, social media, video, Zavers 7