Zavers by Google is a new entry into digital couponing (which is becoming extremely popular. The service is b-to-b — since customers are businesses. But the end user (the shopper) is the one driving digital couponing growth.
As the Web site puts it: “Zavers by Google is a fast and easy way to offer the right coupons to the right shoppers, expand rewards programs, and track redemption in real-time. Shoppers find the manufacturer discounts on their favorite retailer Web sites and add the digital coupons to their online cards. Savings are automatically deducted at checkout when shoppers swipe their rewards card or type in their phone numbers — no scanning or sorting necessary.”
And take a look at this descriptive video.