Lessons from Elon Musk and 12 other successful founders.
Read moreCharacteristics of Unicorns
Evans on Marketing Business-to-Business, Distribution, Global Marketing, Technology and Marketing Embroker, entrepreneur, infographic, startup, unicorn
Can You Afford to Become an Entrepreneur?
Evans on Marketing Business Analytics and Marketing Information, Careers competition, entrepreneur, financing, opportunity, planning, startup 2
Can You Afford to Become an Entrepreneur? According to Megan Darmody of Siege Media: “As a busy entrepreneur who’s building your business from the ground up, you’re likely to face some ups and downs. And that’s regardless of what industry you’re in. There are hurdles in any aspect of business. But what’s most important is […]
Read moreMaking YOUR Brand Stand Out
Evans on Marketing Marketing Communications, Product Management, Social and Digital Media brand, branding tips, infographic, startup 2
As we know, brand recognition, brand preference, and brand loyalty often make or break a company. Making your brand stand out is especially important for startups. And these firms must enter the customer’s mindset! Before reading below, look at these prior posts on branding: Best Brand Strategy Books Greatest All-Time Brand Logos Brand Campaigns […]
Read moreReasons Numerous Startups Fail
Starting a new business is often much harder than startups realize. For many reasons numerous startups fail. To the extent possible, they must be avoided. Look at three of our prior posts about starting a new business: Do You Have a Really Good Concept for a Startup Business? Can You Start a Business in Your […]
Read moreDo You Have a Really Good Concept for a Startup Business?
Thinking of starting a new business? Can you properly and uniquely address the nine topics that are shown in the infographic below by StartBloggingOnline?
Read moreNew Startup Data
Evans on Marketing Business Analytics and Marketing Information, Careers business model, infographic, innovation, opportunity, Payroll Blog, planning, small firm, startup, trends 2
Startups and small businesses are an essential part of ANY country’s economy — despite the growth of numerous multi-billion dollar corporations. We have acknowledged this in many posts (see, for example, 1, 2, 3, 4, 5). The Payroll Blog has prepared an excellent infographic on the current state of startups in the United States: “Startups […]
Read moreWhat Entrepreneurs Wish They Knew BEFORE Starting a Business
Evans on Marketing Business Analytics and Marketing Information, Careers entrepreneur, experiential marketing, lessons, opportunity, planning, slideshow, startup, tips 2
Being an entrepreneur can be both exhilarating and scary. It gives a person a chance to carry out his/her own vision for a business, while often also entailing a great deal of risk. As I wrote a while back: “Though very high level of motivation and an innovative concept for a business are great building […]
Read moreFinancing a Startup Through Crowdfunding
In the June 2013, Inc., there is an excellent article, including an insightful chart, on financing a startup through crowdfunding. Click on the image for a larger version.
Read moreCrowdfunding: A New Source of Capital That Keeps on Giving
Evans on Marketing Global Marketing, Online Marketing, Social and Digital Media, Technology and Marketing business model, crowdfunding, entrepreneur, Indiegogo, invest, Kickstarter, opportunity, planning, price, promotion, social media, startup, technology, tips, trends, trust 3
As we have noted before, crowdfunding has become a major online investment source for entrepreneurs and start-up companies. Reporting for Fortune, Michal Lev-Ram and Kurt Wagner note that: “Welcome to the new world of fundraising, in which so-called crowdfunding Web sites like Indiegogo and Kickstarter let just about anyone with an idea try his or […]
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