In a recent article, eMarketer reported the results of a research project conducted by Ipsos OTX and Ipsos Global @dvisor that examined Internet users’ involvement with brands’ social network pages. …
Read moreSince CEOs set the the tone for their companies, their support of social media is essential for success on this platform.
eMarketer notes that: “As social media tear down the …
Read moreMillward Brown (a research agency that specializes in advertising, marketing communications, media, and brand equity research) produces an annual report on the leading global brands. Click here for the full …
Read moreIf you are interested in a product management, a great resource is Pragmatic Marketing’s Annual Product Management and Marketing Survey: “Every year, Pragmatic Marketing conducts a comprehensive survey of …
Read more