In May 2015, Coca-Cola introduced a new “One Brand” strategy for its Coke-branded soda in several countries around the world. As reported by Larry Lucas (of Vivaldi Partners Group) …
Read moreIs Coca-Cola’s One Brand Strategy a Good Idea for Other Firms to Apply?
Evans on Marketing Distribution, Global Marketing, Marketing Communications, Product Management advertising, Coca-Cola, Coke, Forbes, Larry Lucas, one brand, planning, promotion, strategy, Vivaldi 1