Yes, the COVID-19 pandemic has required continued crisis management for millions of companies of all sizes and in almost all industries. But, besides the COVID-19 pandemic, other types of …
Largest Employers 2020 – Accounting for COVID-19
As you examine your career path possibilities during and after the COVID-19 crisis, consider the top/best employer 2020 rankings. We have so much to share that we are dividing this …
Read moreBest Employers for Young Professionals
Last week, we reported on Universum’s 2018 most attractive employers survey according to business students. Today, we look at a new study from Statista on best employers for young …
Read moreIs Yahoo a Good Buy for Verizon?
Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Consumers and Their Behavior, Distribution, Global Marketing, Good and Bad Examples of Marketing, Marketing Communications, Online Marketing, Social and Digital Media business model, Chris Webber, competition, eMarketer, Forbes, Internet, merger, trends, Verizon, Yahoo 5
Is Coca-Cola’s One Brand Strategy a Good Idea for Other Firms to Apply?
Evans on Marketing Distribution, Global Marketing, Marketing Communications, Product Management advertising, Coca-Cola, Coke, Forbes, Larry Lucas, one brand, planning, promotion, strategy, Vivaldi 1
In May 2015, Coca-Cola introduced a new “One Brand” strategy for its Coke-branded soda in several countries around the world. As reported by Larry Lucas (of Vivaldi Partners Group) …
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