Is Yahoo a Good Buy for Verizon?

When it began in 1994 and for many years thereafter, Yahoo was a Web dynamo with tons of viewers, a leading search engine, lots of content, multiple points of contact, and more. But in recent years, Yahoo has fallen on really tough times. Hopefully, it will still have something to offer Verizon after the latter’s […]

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Is Coca-Cola’s One Brand Strategy a Good Idea for Other Firms to Apply?

In May 2015, Coca-Cola introduced a new “One Brand” strategy for its Coke-branded soda in several countries around the world. As reported by Larry Lucas (of Vivaldi Partners Group) for Forbes: “Coca-Cola launched a bold shift in branding, called the ‘One Brand’ strategy in 11 markets, starting with the U.K. The strategy calls for a […]

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Body Language Errors to Avoid During Interviews

It is not just WHAT we say during an interview that influences our job prospects. Our prospects also depend on HOW we communicate during an interview. Is our body language good? Click on the image to take a look at this Forbes’ slideshow on interview body language that covers everything “from eye contact to posture […]

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Highest-Paid Marketing Executives

As we’ve noted before, marketing can be a great career field. There are millions of diverse and interesting marketing jobs in the United States alone. And marketers are often paid well, too. According to Forbes, the total annual compensation for each of the top fifteen chief marketing officers (CMOs) in the United States was at […]

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