Super marketing for healthier eating is a play on words. Since, we are referring to the excellent efforts by supermarkets to help YOU make better food choices. And they use …
Tricking Kids into Eating Healthy Veggies
Evans on Marketing Consumers and Their Behavior, Distribution, Global Marketing, Product Management children, healthy, Plus Netherlands, Super Saus, vegetables, video
McDonald’s Strong Involvement in Children’s Literacy
Evans on Marketing Consumers and Their Behavior, Distribution, Good and Bad Examples of Marketing, Marketing Communications, Privacy, Identity Theft, and Ethical Issues, Product Management, Social and Digital Media book, customer expectations, Happy Meal, healthy, literacy, McDonald's, opportunity, promotion, social responsibility, trust 10
It’s been an interesting few years for McDonald’s. It has had problems with franchisees, a very expanded menu for a fast-food chain, and those who are pushing for healthier food. …Read more
Want to Attract the Health-Conscious Consumer?
This television interview of Hofstra University’s Professor Joel Evans (of the Zarb School of Business) recently appeared on Fios1’s Money & Main$treet program. The interview was conducted by host Giovanna …Read more
What Are Our Favorite Snacks?
Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Good and Bad Examples of Marketing, Product Management, Trends analytics, customer expectations, customer satisfaction, experiential marketing, food, healthy, Nielsen, product management, snacks, trends, unhealthy 16
With all the media and healthcare community emphasis on healthy eating, how are we doing? For instance, have we turned to healthier snacks?
According to recent research by Nielsen:…Read more