Want to Attract the Health-Conscious Consumer?

This television interview of Hofstra University’s Professor Joel Evans (of the Zarb School of Business) recently appeared on Fios1’s Money & Main$treet program. The interview was conducted by host Giovanna Drpic. It deals with catering to consumers who are interested in a healthy lifestyle. There are many tips and graphics.    

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Is Coca-Cola’s One Brand Strategy a Good Idea for Other Firms to Apply?

In May 2015, Coca-Cola introduced a new “One Brand” strategy for its Coke-branded soda in several countries around the world. As reported by Larry Lucas (of Vivaldi Partners Group) for Forbes: “Coca-Cola launched a bold shift in branding, called the ‘One Brand’ strategy in 11 markets, starting with the U.K. The strategy calls for a […]

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GREAT New Marketing Report from McKinsey & Company

The current issue of the McKinsey Quarterly focuses  on the “dawn of marketing’s next golden age, new ways to create value in the sales channel, the power of people analytics, and more.” Click the image to access the 112-page report. Lots to learn!    

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A New Golden Age for Marketing?

The modern field of marketing has had a nice long run — and steadily evolved along with technology and customer trends. So, has the marketing discipline peaked or are the best times still ahead? According to McKinsey’s Jonathan Gordon and Jesko Perrey, we are entering “the dawn of marketing’s new golden age. Marketers are boosting […]

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What Any Marketer Can Learn from Amazon Prime

Although some firms truly get the value of strong customer loyalty programs, there are others that still don’t. The current king of customer loyalty programs is Amazon with its Amazon Prime. The effectiveness of Amazon Prime is noted below. But let us first describe why the program works so well: There are multiple options: Amazon […]

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Mastering Your Online Professional Brand

As we have written several times (see, for example: 1, 2, 3, 4, 5), developing, managing, and marketing  one’s self brand could be THE most important factor in career success. And now, one’s self brand must clearly and persuasively be communicated online. Consider these observations from HubSpot: “In today’s world, it is imperative to have […]

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The Story of How Google Works: A Slideshow by Eric Schmidt et. al

Here is an interesting slideshow from Google that covers its evolution as a company. Fun stuff.    

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Derek Jeter Post-Retirement: A Marketing Superstar Evolves

Now that the New York Yankees’ Derek Jeter has retired after a Hall of Fame career and the adulation of fans, he is focusing on his future. His marketing past — and present — has been pretty impressive (endorsement deals with Nike, Ford, Gatorade, Rawlings, Steiner Sports, Movado, Avon, and more). Jeter’s marketing future is […]

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How Branding, Differentiation, Positioning, and Corporate Identity Concepts Differ

We have written before about branding, differentiation, positioning, and corporate identity from several vantage points (see, for example, 1, 2, 3). Now, here is a good, concise infographic from Insight180, the branding and design firm, that distinguishes among these important concepts: “Many times, marketing terms get used interchangeably when they actually mean very different things. […]

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Great Advice from Successful Business Founders

Our most popular post to date — by far — has been “The Best Advice Received — and Passed On — by Leaders of Industry.” That post referred to advice by some of our best-known business “luminaries,” who have managed large firms. However, there is also quite A LOT that we can learn from the entrepreneurs […]

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