Adidas’ View of the World Cup

The upcoming 2014 World Cup in Brazil will the world’s most viewed sporting event of the event of the year — yes, more viewers than for the Super Bowl.


Read more

Chobani IS at the Olympics, Even If Its Yogurt Is Not

Chobani, a leading maker of Greek-style yogurt, is an official sponsor of Team USA at the Sochi, Russia Olympics. It has paid a lot of money for this right

Read more

Advertising at the End of the Super Bowl? Have an Ad That’s Viral!

Until last night, many of the recent Super Bowl games have been close. This makes advertisers VERY happy. Why? Because the viewership of the game stays high and ads in

Read more