Last year at this time, we wrote about the emergence of meatless meat. Well, with the growth of the COVID-19 pandemic, this trend has continued. In fact, there …
Brief Return of McDonald’s Happy Meal Toys
After a hiatus, there recently was the very brief return of McDonald’s happy meal toys. Due to the immense criticism from health and environmental advocates, the firm had dropped the …
Big Mac’s Special Coke Can
In honor of its 50th anniversary, McDonald’s and Coca-Cola are teaming up for Big Mac’s special Coke can. And this is a very entertaining approach. Too bad it’s not geared …
Read moreAn “Upscale” McDonald’s
McDonald’s is constantly striving to improve itself and to be more distinctive both in the United States and internationally. See, for example, “McDonald’s Honest Self-Assessment – in Public!”
Here’s …
Read moreCreative Uses of Guerilla Marketing
Guerilla marketing involves innovative, unconventional, and low-cost marketing techniques that seek to achieve maximum consumer exposure for a product. Although the concept has typically been applied to low-cost tactics used …
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