More Than 25% of Super Bowl Advertisers Will Be Newbies

Evans on Marketing Consumers and Their Behavior, Good and Bad Examples of Marketing, Marketing Communications, Online Marketing, Social and Digital Media, Sports and Entertainment Marketing , , , , , , , , , 11

Now, that we (about 120 million U.S. viewers) are about 10 days from Super Bowl 50, the advertising picture is becoming clearer. And after all, this is the “Super Bowl” …

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Yes, There ARE Still Real Heroes!

Evans on Marketing Consumers and Their Behavior, Good and Bad Examples of Marketing, Marketing Communications, Social and Digital Media, Sports and Entertainment Marketing , , , , , , , , , , , , 3

We can all be responsible members of society and give back to the community.

This is NOT a post about a major team sport or about a famous athlete or …

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Want to Perform at the Super Bowl? Pay for Play May Be Coming

Evans on Marketing Marketing Communications, Social and Digital Media, Sports and Entertainment Marketing , , , , , , , , , , , , , , 1

Most of us already know that the National Football League is the most popular and profitable sports entity in the United States — by a wide margin. NFL prime-time TV …

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