The Effect of Online Ratings on Consumer Behavior

Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Marketing Communications, Online Marketing, Product Management, Social and Digital Media , , , , , , , , , , , 15

Amazon has shown customer reviews and ratings for years. Many other retailers have followed suit. So, a vital question is: What is a good online rating score for a retailer …

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Are YOU Aware of the State of Search Marketing in 2015?

Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Online Marketing, Social and Digital Media , , , , , , , , 2

For organizations and individuals who are interested in driving more traffic to their sites, understanding search marketing is quite important.

Consider the following observations and infographic on the state of …

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The Impact of Digital on Shopping Behavior

Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Online Marketing, Social and Digital Media, Trends , , , , , , 15

Although the purchase volume of in-store transactions remains dominant (well over 90 percent of consumer purchases are concluded in a physical store), digital pre-store shopping tools are becoming more and …

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Amazon Creates Its Own “Prime” Holiday

Evans on Marketing Consumers and Their Behavior, Distribution, Global Marketing, Marketing Communications, Online Marketing, Social and Digital Media , , , , , , , , , 3

To stimulate its Prime Membership business, Amazon has created a new “Prime Day” holiday on July 15, 2015.

As Tim Parry recently reported for Multichannel Merchant: “While not unheard …

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Great Service: Be Fast, Friendly, and Helpful

Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Good and Bad Examples of Marketing, Marketing Communications, Online Marketing, Social and Digital Media , , , , , , , , 19

StellaService is a relatively new firm that measures the quality of customer service provided by online retailers.

According to the company:

Dedicated to helping consumers make more informed online shopping …

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