For Jennifer Aniston, An Endorsement Means an Equity Position

Actress/celebrity Jennifer Aniston is going to endorse a new hair care start-up company. In return, she will get an ownership stake. The company is Living Proof.

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Is the P&G Innovation Well Running Dry?

For many decades, Procter & Gamble has been the leading consumer products company in the world. (Today, it battles Unilever for global supremacy.) Among P&G’s best-known brands are Bounty, Charmin,

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