A little more than one year after the untimely death of Apple’s iconic co-founder Steve Jobs, Businessweek’s Josh Tyrangiel recently conducted an in-depth interview with Tim Cook, Apple’s current CEO.…
Read moreHow’s Windows 8 Doing After Its Launch?
As we wrote in late October, Microsoft has a lot riding on its new Windows 8 operating system. The company has a huge financial investment on the line, as …
Read moreMarketing Laptops in a Complex Market Space
Evans on Marketing Distribution, Good and Bad Examples of Marketing, Online Marketing, Product Management, Social and Digital Media, Technology and Marketing, Trends Apple, innovation, laptop, Mac, Microsoft, PC, tablet, tips, trends, video, Walter Mossberg, Windows 8 9
What is a laptop computer? This used to be a straightforward question to answer: a portable personal computer. But, today the way laptops are marketed and bought is rapidly changing.…
Read moreRelax Twinkies Fans: It’s Only the Company Going Out of Business
Evans on Marketing Good and Bad Examples of Marketing, Product Management, Trends analytics, business model, competition, customer expectations, Ding Dongs, failure, financial, Hostess, innovation, trends, Twinkies, video, Wonder Bread 8
With headlines such as “Twinkie Maker Hostess to Close,” many consumers think that means the end of Twinkies, Wonder Bread, Ding Dongs, and other popular brands.
But, that is not …
Read moreWhere Are Future Technology Sales: Hardware Or Software?
Knowledge@Wharton makes a very interesting observation about the future of technology: “In recent weeks, Amazon.com, Microsoft, and Apple have all held splashy events to tout their newest tablets — the …
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