Bravo, Patagonia!

Evans on Marketing Consumers and Their Behavior, Distribution, Global Marketing, Good and Bad Examples of Marketing, Marketing Communications, Privacy, Identity Theft, and Ethical Issues, Product Management, Social and Digital Media , , , , , , , , , 29

Patagonia is a remarkable company that is true to its original mission: “Build the best product, cause no unnecessary harm, use business to inspire, and implement solutions to the environmental crisis.” Today, it “is a designer of outdoor clothing and gear for the silent sports: climbing, surfing, skiing and snowboarding, fly fishing, and trail running.” […]

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Best Inventions of 2012

Evans on Marketing Global Marketing, Good and Bad Examples of Marketing, Product Management, Technology and Marketing, Trends , , , , , , , , , , , 2

Time magazine has just released its annual list of the best inventions of the year. For 2012, the magazine cites 25 inventions. This is one example: “Marcin Jakubowski built a tractor in six days. Then, he told the world how to do it: he made the designs, the budget, and an instructional video available free […]

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