Doritos Packaging Goes Ecological

Evans on Marketing Consumers and Their Behavior, Distribution, Good and Bad Examples of Marketing, Marketing Communications, Privacy, Identity Theft, and Ethical Issues, Social and Digital Media, Sports and Entertainment Marketing , , ,

 
More consumers want environmentally-safer product packaging. For example see 1, 2, and 3. And they enjoy clever advertising. Doritos wants to do both as Doritos packaging goes …

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Broadening Concept of Sustainability in Marketing

Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Good and Bad Examples of Marketing, Health, Privacy, Identity Theft, and Ethical Issues, Trends , , , , 3

 
As we described yesterday, sustainable marketing is emerging as a more important tool; and it’s evolving in nature. Today, we review the broadening concept of sustainability in marketing.…

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Bravo, Patagonia!

Evans on Marketing Consumers and Their Behavior, Distribution, Global Marketing, Good and Bad Examples of Marketing, Marketing Communications, Privacy, Identity Theft, and Ethical Issues, Product Management, Social and Digital Media , , , , , , , , , 29

Patagonia is a remarkable company that is true to its original mission: “Build the best product, cause no unnecessary harm, use business to inspire, and implement solutions to the environmental …

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