What’s Next for Sustainability in 2022?

Evans on Marketing Business-to-Business, Consumers and Their Behavior, Global Marketing, Good and Bad Examples of Marketing, Health, Marketing Communications, Privacy, Identity Theft, and Ethical Issues, Social and Digital Media, Technology and Marketing , , , , , , ,

 
The concept of sustainability has garnered lots of attention in recent years. Not all of it good. A big question for us — what’s next for sustainability in 2022?…

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Doritos Packaging Goes Ecological

Evans on Marketing Consumers and Their Behavior, Distribution, Good and Bad Examples of Marketing, Marketing Communications, Privacy, Identity Theft, and Ethical Issues, Social and Digital Media, Sports and Entertainment Marketing , , ,

 
More consumers want environmentally-safer product packaging. For example see 1, 2, and 3. And they enjoy clever advertising. Doritos wants to do both as Doritos packaging goes …

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Broadening Concept of Sustainability in Marketing

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As we described yesterday, sustainable marketing is emerging as a more important tool; and it’s evolving in nature. Today, we review the broadening concept of sustainability in marketing.…

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