Recently, a book titled The Greatest Business Decisions of All Time was published. This book is by Verne Harnish (CEO of Gazelles) and the editors of Fortune.

As Fortune’s Brian Dumaine says: “Once in a great while a leader makes a truly game-changing decision that shifts not only the strategy of a single company but how everyone does business as well. These big decisions are counter-intuitive — they go against the conventional wisdom. In hindsight, taking a different direction may seem easy, but these bet-the-company moves involve drama, doubt, and high tension. What made Apple’s board bring back Steve Jobs to the company? What motivated Henry Ford to double the wages of his autoworkers, and how did that change the American economy for the next century? Why did Intel decide to spend millions to brand a microchip? The following stories, adapted from the new book The Greatest Business Decisions of All Time, provide the background to these pivotal moments. You’ll learn how these groundbreaking decisions have shaped the thinking of today’s top leaders.”

Click the image to read some book excerpts. What other “big” business decisions would YOU cite?


9 Replies to “Best Business Decisions Ever?”

  1. the book offers a rich dataset of strategic decisions. For each decision, think about how this choice might inspire future decisions.

  2. Just like the book says sometimes change a business decision is easy, but change a decision for a company, especially a big company, will bring maybe more profits, or bring some trouble, just like an old saying goes“every cine has two sides”. Consequently, thinking carefully before you want to change a business decision.

  3. the definition of best is hard to define, in my opinion it should be appropriate for the organization’s specific situation. It’s like the for more sales, Ford makes virtual integration; for the design, Apple insist in creativity, use all the new technology in life application to attract potential customer.

  4. Best Business Decisions Ever? Evans on Marketing has been added to my favorites. I can’t wait to read more about this topic.

  5. I think that the most important business decision discussed was the doubling of worker’s wages by Henry Ford. prior to this businessmen focused on maximizing profits for themselves which usually lead the workers to fend for themselves with extremely low wages. Henry Ford’s brilliant maneuver brought about a consumer revolution that has made it possible for the American lifestyle to be what it is today.

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