Best Business Decisions Ever?

As we approach the end of 2016, we are going to present some of the most popular of the nearly 1,500 posts that have appeared on Evans on Marketing. Today, we cover our MOST popular post ever. _________________________________ In 2012, a book titled The Greatest Business Decisions of All Time was published. This book is […]

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Best Business Decisions Ever?

Recently, a book titled The Greatest Business Decisions of All Time was published. This book is by Verne Harnish (CEO of Gazelles) and the editors of Fortune. As Fortune’s Brian Dumaine says: “Once in a great while a leader makes a truly game-changing decision that shifts not only the strategy of a single company but […]

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