Is Axe Going Too Far in Its Ads (Wink! Wink!)?

Evans on Marketing Good and Bad Examples of Marketing, Marketing Communications, Online Marketing, Privacy, Identity Theft, and Ethical Issues, Product Management, Social and Digital Media, Trends , , , , , , , , , , , , 1

Unilever’s Axe brand, which is targeted toward young adults, frequently pushes the envelope with its advertising. This is once again evident in a new campaign aimed at college students.

As …

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Unilever: Using Videos for Its Global Plans

Evans on Marketing Global Marketing, Good and Bad Examples of Marketing, Online Marketing, Product Management, Trends , , , , , , , , , , , 2

Unilever is one of the world’s leading consumer products companies, with such brands as  Ben & Jerry’s, Dove, Hellmann’s, Lipton, and Pond’s. Its Web site notes: “On any given day, …

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Is the P&G Innovation Well Running Dry?

Evans on Marketing Global Marketing, Good and Bad Examples of Marketing, Product Management, Technology and Marketing, Trends , , , , , , , , , 2

For many decades, Procter & Gamble has been the leading consumer products company in the world. (Today, it battles Unilever for global supremacy.) Among P&G’s best-known brands are Bounty, Charmin, …

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