To her fans, Lady Gaga is a great performer with a unique and popular style. To her critics, Lady Gaga is viewed as loud and eccentric, at best. But, what is frequently overlooked is how savvy a businesswoman that Lady Gaga is. She is often cutting edge in the way her performances are staged, and she knows how to be regularly followed by the media.

Now Lady Gaga’s inventiveness is expanding more into the social media app sphere. As Nick Ayala reports for JWT Intelligence: “Last week on her social site,, Lady Gaga announced that her next album, ARTPOP, will be available as an app in addition to the physical and digital versions. Set to be released in spring 2013, the ARTPOP app will feature ‘chats, films for every song, extra music, content, gaga inspired games, fashion updates, magazines’ and the promise of additional updates to come.”

Click Lady Gaga’s photo to read more from Ayala.


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