Look at this infographic to see what metrics marketers are using to measure online content effectiveness.
Online Marketing Metrics
2012 Customer Value and Engagement
Mobile Comes to the Movies
Mobile media are becoming an important way for many movie goers to see what films are playing nearby, check showtimes, and even watch trailers.
Click the chart for a good …
Read moreIs Blogging Right for You?
Blogging can be rewarding in many ways. I write this as I hit post 340 on this blog (and 500 on my other blog on retailing). It can be …
Read moreLeveraging Consumer Insights
When companies use social media to interact with consumers, they need to do four things:
- Present messages that provide the consumers with value-added content to THEM.
- Read the responses that