TV Everywhere Is Booming

Evans on Marketing Consumers and Their Behavior, Marketing Communications, Online Marketing, Product Management, Social and Digital Media, Sports and Entertainment Marketing, Technology and Marketing , , , , , , , , , , , 1

As we have noted before, television viewing behavior is quickly evolving (yes, that’s an oxymoron, 🙂 ). Now, the “TV Everywhere” phenomenon means that fewer of us our tied …

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The Importance of Customer Service in Marketing to Small Firms

Evans on Marketing Business-to-Business, Consumers and Their Behavior, Good and Bad Examples of Marketing, Product Management , , , , , , , , , , 14

Just like their larger counterparts, small business owners expect their channel partners (especially the manufacturers and suppliers with which they interact) to provide superior customer service. They do not want …

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Analytics and Social Media Marketing

Evans on Marketing Business Analytics and Marketing Information, Online Marketing, Product Management, Social and Digital Media, Technology and Marketing , , , , , , , , 8

With the growth of social media marketing has come the related increase in the use of analytics to measure the effectiveness of social media. As we have reported before, …

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The Most Popular Social Media for Young People

Evans on Marketing Consumers and Their Behavior, Marketing Communications, Social and Digital Media , , , , , , , , , , , , 16

Social media behavior has been shifting by platform among young people. This phenomenon has been the subject of a lot of research.

As reported by eMarketer, a new study by …

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