Yahoo and CEO Marissa Mayer, who joined Yahoo from Google in July 2012, have had a difficult time making the firm more dynamic in today’s marketplace. However, 2013 acquisition Tumblr…
Read moreWhat Would YOU Do If You Won $100,000?
Well, this is not like winning a $100 million lottery. However, it is a good sum of money for [most of] us to have to spend. As marketers, we’d like …
Read moreWhat Binge Viewers Want
Evans on Marketing Consumers and Their Behavior, Marketing Communications, Social and Digital Media, Sports and Entertainment Marketing, Technology and Marketing advertising, analytics, Annalect, binge viewing, customer expectations, customer satisfaction, eMarketer, entertainment marketing, experiential marketing, promotion, trends 1
In recent years, due to the widespread availability of DVRs and on-demand programs, more people have been engaging in “binge” viewing — whereby they watch multiple episodes of a program …
Read moreGlobal Advertising Is Booming
Evans on Marketing Global Marketing, Marketing Communications, Online Marketing, Social and Digital Media, Trends advertising, digital, eMarketer, experiential marketing, media, promotion, social media, trends 1
How Much of a Cross-Platformer Are You?
Evans on Marketing Consumers and Their Behavior, Marketing Communications, Online Marketing, Social and Digital Media communication, eMarketer 1
From 2010 to 2014, the time spent per day on tablets went from 21 minutes to 2:43 hours, and use for smartphones rose from 40 minutes to 2:14 hours.
Click …
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