Millions of companies have passed the first threshold with social media. They are in the game by having Facebook, Twitter, and other social media accounts; and many operate their own …
Read moreGrowth Opportunities Globally
Evans on Marketing Consumers and Their Behavior, Distribution, Global Marketing competition, customer expectations, eMarketer, global, opportunity, planning, trends 3
Many global opportunities and risks are out there for consumer goods companies in both fully-developed and developing markets. Thus, it is important to be aware of the specific economic situation …
Read moreThe Changing Media Mix for Advertising — Through 2017
Evans on Marketing Marketing Communications, Social and Digital Media, Trends advertising, customer expectations, digital, eMarketer, promotion, trends 1
We all know that advertising expenditures by media have been — and will continue to — change.
Two interesting conclusions can be drawn from new research on the U.S. marketplace …
Read moreMusic Streaming Booms on Smartphones
As we’ve reported before, many people LOVE their smartphones. And the use of smartphones is still growing.
Take the case of music. As eMarketer reports: “More than one in …
Read moreWhat Media Are Most Popular with the U.S. Audience
Not surprisingly, in 2013, U.S. adults have begun spending more time daily online than watching TV. Print media are continuing to struggle for an audience.
To learn more, click the …
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