We have written numerous times about marketing influencers. As well as the value of niche marketing. In this post, we combine the two concepts; and examine an under-appreciated …
Happy Mother’s Day. It is a holiday for honoring all moms. Here, we focus on the marketing of Mother’s Day. Which is a huge business.
To begin, take a …
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As we reported last year, Advertising Age annually examines the top employers in marketing. Below, look at Ad Age’s best places to work in 2022.
In early 2021, we first discussed NFTs (non-fungible tokens) as collectibles. In the months since then, we have seen marketers ramping up use of NFTs in their marketing …
This week, we begin our in-depth coverage of holiday shopping from both consumer and business perspectives. Already, we see significant holiday advertising. As well as revamped sales tactics such as …
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