It’s the time of the year for many “best” lists to come out. Today, we look at the 2020 Advertising Age best marketers of the year list.
This post is …
Read moreReturn on Emotion
Another new concept for us to consider: return on emotion. It’s a marketers’ tool. And recognizes the value of measuring their impact on psychological feelings..
Before reading below, take …
Read moreShould Firms Use Comparative Advertising
For this post, the focus is on: should firms use comparative advertising to drive their business?
Before continuing, we turn to Investopedia for a description of comparative advertising:
Through …
Read moreThe Best and Worst of Super Bowl Advertising
Evans on Marketing Consumers and Their Behavior, Good and Bad Examples of Marketing, Marketing Communications, Online Marketing, Social and Digital Media, Sports and Entertainment Marketing Ad Age, best, competition, customer expectations, experiential marketing, planning, promotion, Super Bowl, TV commercial, video, worst, Yahoo! TV 5
During the first 49 Super Bowls, there have been a lot of TV commercials presented, and billions of dollars spent on them. So, which of these commercials are considered the …
Read moreAd Age’s 2014 Hispanic Fact Pack
There are more than 55 million Hispanics in the United States, representing about 17 percent of the total U.S. population. As such, Hispanics represent an important — and growing — …
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