The Best and Worst of Super Bowl Advertising

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During the first 49 Super Bowls, there have been a lot of TV commercials presented, and billions of dollars spent on them. So, which of these commercials are considered the best and which the worst? Before reading the experts’ choices, state what is your all-time favorite Super Bowl TV commercial and what is your least […]

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Ad Age’s 2014 Hispanic Fact Pack

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There are more than 55 million Hispanics in the United States, representing about 17 percent of the total U.S. population. As such, Hispanics represent an important — and growing — market segment for marketers. One good resource for understanding and marketing to Hispanics is the FREE Advertising Age Hispanic Fact Pack 2014. Click the contents […]

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A New Ad Age Fact Pact on Mobile Media

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Advertising Age has just published a terrific new report: Mobile Fact Pack. This report includes information on mobile ad spending, Facebook and other mobile media leaders, industry market shares in various categories, big data and mobile media, consumer behavior, and mobile media ad agencies. There are a large number of insightful charts. Click the image […]

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