It’s the time of the year for many “best” lists to come out. Today, we look at the 2020 Advertising Age best marketers of the year list.
This post is …
Read moreIt’s the time of the year for many “best” lists to come out. Today, we look at the 2020 Advertising Age best marketers of the year list.
This post is …
Read moreAnother new concept for us to consider: return on emotion. It’s a marketers’ tool. And recognizes the value of measuring their impact on psychological feelings..
Before reading below, take …
Read more
For this post, the focus is on: should firms use comparative advertising to drive their business?
Before continuing, we turn to Investopedia for a description of comparative advertising:
Through …
Read moreDuring the first 49 Super Bowls, there have been a lot of TV commercials presented, and billions of dollars spent on them. So, which of these commercials are considered the …
Read moreThere are more than 55 million Hispanics in the United States, representing about 17 percent of the total U.S. population. As such, Hispanics represent an important — and growing — …
Read more