Last week, we posted about YouTube’s reader campaign to “help us pay homage to the greatest brand moments from the past decade” [the period of YouTube’s existence].

Here’s the list of the 20 nominees provided by YouTube.

Now, the winners are in. What do YOU think? Do you agree?

“The wait is over. The moment has arrived. We’re about to unveil your favorite ads from the last decade on YouTube. But first, we want to thank you. From ad makers to fans, you came out in droves to vote (and tweet) for your favorite ads and help us, in partnership with the Webby Awards, recognize 10 years of great branded videos on YouTube. So in celebration of YouTube’s 10th birthday, we’re pleased to share the results: Congratulations to Turkish Airlines and the teams at Crispin Porter + Bogusky and Starcom for making your favorite YouTube ad of the past decade: Kobe vs. Messi: The Selfie Shootout.

Here are the top five, in order. Note: “Combined, these five videos have been watched for over 7.7 million hours1. That’s over 875 years people chose to spend watching ads! Congrats to all of the winners and nominees and thanks again to all who voted.”






4 Replies to “And the Favorite All-Time YouTube Commercial Videos Are …”

  1. I was amazed at the winning commercial, but only because I hadn’t seen it before, nor heard of the Turkish Airlines. Once I watched it, I loved it and understood how it won, because I also like Messi and Kobe and watching them travel was awesome, as well as the comedic aspect of it. I like the Volkswagen commercial because I tend to have a soft spot for ones with kids. The Dove and Always ads I have seen before and they definitely opened my eyes to things that I hadn’t thought about before and really put it into perspective. Although these ads are longer, they are memorable, and that is why Dove and Always did really well with these. The Volvo ad was just unbelievable and I was not expecting it.

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