A lot of public attention is paid to business-to-consumer (B2C) companies, far more than to business-to-business (B2B) firms — even though B2B firms generate trillions of dollars of revenue per …
Read moreTechnology and Planned Obsolescence
Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Consumers and Their Behavior, Global Marketing, Good and Bad Examples of Marketing, Privacy, Identity Theft, and Ethical Issues, Product Management, Technology and Marketing Apple, brand loyalty, business model, customer expectations, customer satisfaction, opportunity, planned obsolescence, planning, poll, technology, trends, trust 1
As we approach the end of 2016, we are going to present some of the most popular of the nearly 1,500 posts that have appeared on Evans on Marketing. …
Read more2016 China-Based Singles’ Day to Dominate Global Holiday Season
Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Global Marketing, Marketing Communications, Online Marketing, Social and Digital Media, Sports and Entertainment Marketing, Trends 2016, Alibaba, Apple, competition, customer expectations, JD.com, Maserati, merchandising, November 11, online shopping, opportunity, promotion, Sephora, Singles' Day, Target, Victoria's Secret, video 17
Last year, we wrote about the phenomenally successful 2015 online Chinese Singles’ Day, an annual event scheduled for November 11 that dwarfs Cyber Monday, which occurs on the …
Read moreA Post for iPhone Loyalists
Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Global Marketing, Product Management, Technology and Marketing Apple, business model, customer expectations, customer satisfaction, innovation, iphone, models, success, trends, video, YouTube 13
Over the years, Apple has revolutionized the smartphone industry — sometimes, with great advances from model to model; and other times, with more modest changes.
“Since …
Read moreCan You Start a Business in Your Garage?
Evans on Marketing Careers, Distribution, Good and Bad Examples of Marketing, Product Management Apple, business model, career, Disney, entrepreneur, experiential marketing, Harley, innovation, Jumpstart Our Business Startups, Mag-Lite, opportunity, planning, success, video, Yankee Candle, YouTube 8
Forty years ago, Apple was founded by 20-something young guys– some say, in a garage (Steve Wozniack disagrees with that depiction 🙂 ). Despite a number of ups and downs …
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