Technology and Planned Obsolescence

As we approach the end of 2016, we are going to present some of the most popular of the nearly 1,500 posts that have appeared on Evans on Marketing. Today, we cover the topic of planned obsolescence. _________________________________ As defined in Evans Berman’s Marketing: “Planned obsolescence is a marketing practice that capitalizes on short-run material […]

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Apple and Planned Obsolescence: Is This Good Or Bad?

As defined in Evans Berman’s Marketing: “Planned obsolescence is a marketing practice that capitalizes on short-run material wearout, style changes, and functional product changes. In material planned obsolescence, firms choose materials and components that are subject to comparatively early breakage, wear, rot, or corrosion. In style planned obsolescence, a firm makes minor changes to differentiate […]

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