As more companies expand their efforts in the men’s personal care market, they are looking for ways to stand out. And they are often turning to humor, as is the …
Read moreUsing Humor in Advertising: Nivea for Men
Evans on Marketing Consumers and Their Behavior, Marketing Communications, Social and Digital Media, Sports and Entertainment Marketing advertising, Break Media, Damon Wayans, entertainment marketing, experiential marketing, humor, Jr., Made Man, Nivea, positioning, promotion, social media, video, YouTube 1