As more companies expand their efforts in the men’s personal care market, they are looking for ways to stand out. And they are often turning to humor, as is the case with Unilever’s Axe brand.

Nivea has really stepped up its online promotion pace in partnership with Break Media’s Made Man division. There is a dedicated Web site for Nivea’s products for men, www.mademan.com/nivea-men-usa, and a six episode series of humorous YouTube videos featuring Damon Wayans, Jr. was created.

Here is episode 1.

 

 

The campaign has proven popular, as the chart below indicates. Click the chart to read more.

 

 

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