Apple has had a lot of good news lately, including its position as the most valuable company in the world.
Nonetheless, Erik Roberts, writing for CBS MarketWatch, says: “Even though …
Read moreMemorabilia Sells — Sometimes for a Lot!!
Evans on Marketing Good and Bad Examples of Marketing, Pricing, Product Management auction, celebrity, collectible, memorabilia, NFL, online shopping, opportunity, social media, sports 1
Yes, we love celebrities, our sports teams, and nostalgia. As a result (and aided by the Web), collectibles have become big sellers. And auctions can real pump up the prices …
Read moreThe Rolling Stones at 50: A Businessweek Fact Sheet
This year, the Rolling Stones marked their 50th anniversary as a rock band. It was recently announced that they would be performing 4 shows later this year, including 2 at …
Read moreDenise Morrison: Campbell’s First Woman CEO
Evans on Marketing Careers, Product Management Campbell, career, Denise Sullivan, opportunity, strategy, woman CEO
Denise Morrison is the CEO of the Campbell Soup Company, one of only 20 women to head a company listed on the Fortune 500.
Click Sullivan’s photo to get a …
Read moreCereal Marketing Goes Global
Evans on Marketing Global Marketing, Product Management, Trends advertising, Brazil, cereal, China, competition, culture, Euromonitor, General Mills, global, India, Kellogg, marketing, opportunity, PepsiCo, promotion, Ralcorp, trends
Until recently, U.S.-style cereal brands were not popular in many countries around the world for a variety of cultural and taste differences. Now, the largest cereal marketers are fine-tuning their …
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