Television and Sports: A Marriage Made in Heaven

Evans on Marketing Marketing Communications, Sports and Entertainment Marketing, Trends , , , , , , , , , , , , , ,

Whether it is the Olympics, the NFL, MLB, the NBA, soccer (the other football), NASCAR, or other events, sports programming remains extremely popular for TV networks (both broadcast and cable …

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Create Marketing Content Worth Looking For by Consumers

Evans on Marketing Consumers and Their Behavior, Learning How to Blog, Design Web Sites, and Innovate with Mobile Media, Marketing Communications, Online Marketing, Social and Digital Media , , , , , , , , , , 1

Click the logo below to learn valuable 15 valuable tips for delivering marketing content that fosters a competitive edge and stands out from the crowd.

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Media Consumption: Who, What, and When?

Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Good and Bad Examples of Marketing, Marketing Communications, Online Marketing, Social and Digital Media, Sports and Entertainment Marketing, Technology and Marketing , , , , , ,

Advertising Age, Magid Generational Strategies, and MBA Online collaborated to investigate the usage of various media by the generation of users and the time of day. Magid collected …

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Are Too Many Ad Clicks on Facebook from Bots?

Evans on Marketing Business Analytics and Marketing Information, Good and Bad Examples of Marketing, Marketing Communications, Online Marketing, Social and Digital Media , , , , , , 1

From a business perspective, companies want to know if the money they spend on Facebook advertising is getting results. Recently, there been reports that a lot of the ad clicks …

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