Patrici Odell reports that: “KFC is using social media to give away hundreds of gift certificates to fans and followers who stay alert to tweets and Facebook posts and to bring attention …
Read moreExperts All Atwitter about Super Bowl Ads
Evans on Marketing Marketing Communications, Social and Digital Media, Sports and Entertainment Marketing social media, Super Bowl, Twitter 2
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Knowledge@Wharton reports that ” ‘proving again the appeal of chatting online while watching TV, the tense end of Super Bowl XLVI on …
Read moreSuper Bowl Ad Buzz: What People Said on Social Networks
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Social media were abuzz with diverse opinions on ads. Here’s a sampling of comments [and video clips] regarding specific commercials, brand categories …
Read moreOnline Ad Spending Consolidates Among Search, Banners, Video
Evans on Marketing Marketing Communications, Online Marketing advertising, banner, online shopping, promotion, search engine, video
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Three ad formats will get at least 80% of online dollars through 2015. As US online ad spending closes in this year …
Read moreSocial Media and the Sales Process
Evans on Marketing Distribution, Marketing Communications, Social and Digital Media promotion, sales process, selling, social media
