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Read moreOld Media? Not as Dead as Reported
Bloomberg’s Sheila Dharmarajan reports on the surge of ‘old’ media stocks as they outperform ‘new’ media stocks and why investors are turning back to the tried and true media giants. …
Read moreMom Marketing: P&G’s Steps Up Its Viral Marketing Efforts
Evans on Marketing Marketing Communications, Online Marketing, Social and Digital Media, Trends global, mom, Olympics, P&G, Procter & Gamble, promotion, social media, video, viral marketing, YouTube
Procter & Gamble (P&G) — the maker and marketer of popular brands such as Tide, Nyquil, Duracell, Gillette, Pampers, Crest, and dozens more — is the world’s largest advertiser. Each …
Read moreDo Celebrity Endorsements Work?
We know that companies often pay celebrities (even minor ones) to endorse their products. This has gone on for decades with the mainstream media, and now this practice is hitting …
Read moreThe Power of An Apology in Building Trust
Evans on Marketing Marketing Communications, Online Marketing, Social and Digital Media, Trends apology, customer expectations, customer satisfaction, trust 1
With the advent of social media and the rise in consumer expectations, companies need to do more to make things right.
According to customer satisfaction gurus Don Peppers and Martha …
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