How Does Sports Marketing Overcome the Taint of Bad Behavior? August 15, 2012 Evans on Marketing Marketing Communications, Social and Digital Media, Sports and Entertainment Marketing bad behavior, Chad Johnson, ESPN, Fox Sports, hall of shame, Melky Cabrera, social media, sports marketing 4 Earlier this week, Chad Johnson (Ochocinco) landed in jail, was dropped by the NFL’s Miami Dolphins, had his wife of 41 days file for divorce, and lost his TV show … Read more