Self-Branding for Personal and Career Success

Recently, I did a full-length radio interview with Dr. Suzanne Phillips for her CoSozo Psych Up Show  on the topic of self-branding for personal and career success. In this interview, the discussion goes far beyond the concept of self-branding for career success, the subject of earlier posts at this blog. Self-branding is relevant for every […]

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How Does Sports Marketing Overcome the Taint of Bad Behavior?

Earlier this week, Chad Johnson (Ochocinco) landed in jail, was dropped by the NFL’s Miami Dolphins, had his wife of 41 days file for divorce, and lost his TV show on VH1 after allegations of domestic violence. Today, Major League Baseball announced the 50-game suspension of Melky Cabrera of the San Francisco Giants after he […]

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