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Category: <span>Distribution</span>

Distribution includes logistics, channels of distribution, places of purchase, order fulfillment and returns, and more.

Netflix Keeps on Rolling

June 4, 2014 Evans on Marketing Distribution, Marketing Communications, Online Marketing, Product Management, Sports and Entertainment Marketing analytics, business model, customer expectations, customer satisfaction, entertainment marketing, experiential marketing, House of Cards, infographic, mobile media, Netflix, opportunity, planning, promotion, strategy, success 2

After a few hiccups (such as the introduction of dual subscriptions), Netflix is certainly on a roll again. And a large part of Netflix’s recent success has been tied to …

Celebrity Endorsements: Who Is Ahead in the Burger Wars?

March 21, 2014 Evans on Marketing Distribution, Marketing Communications, Sports and Entertainment Marketing advertising, Burger King, Chris Webber, entertainment marketing, LeBron James, McDonald's, promotion, sports marketing, video 16

For years, Burger King has tried to gain on its long-time competitor McDonald’s. Nonetheless, in the United States and around the globe, McDonald’s is the clear and undisputed king.…

Chobani IS at the Olympics, Even If Its Yogurt Is Not

February 9, 2014 Evans on Marketing Consumers and Their Behavior, Distribution, Global Marketing, Good and Bad Examples of Marketing, Marketing Communications, Privacy, Identity Theft, and Ethical Issues, Social and Digital Media, Sports and Entertainment Marketing advertising, Chobani, controversy, customer expectations, entertainment marketing, ethics, global, Olympics, promotion, Sochi, social responsibility, sports marketing, trust, video 13

Chobani, a leading maker of Greek-style yogurt, is an official sponsor of Team USA at the Sochi, Russia Olympics. It has paid a lot of money for this right …

While Samsung Rises, Sony Falls

February 7, 2014 Evans on Marketing Distribution, Global Marketing, Good and Bad Examples of Marketing, Product Management, Technology and Marketing Asia, business model, consumer electronics, customer expectations, planning, product management, Sony, trends 4

We’ve written a lot about the remarkable rise of Asian powerhouse Samsung Electronics, most recently just last week. But we’ve also reported on the decline of another Asian …

It’s Tough Doing Business in Russia

January 24, 2014 Evans on Marketing Distribution, Global Marketing customer expectations, FedEx, problems, regulations, restrictions, Russia, shipping, UPS 2

With a population of nearly 145 million, Russia is a desirable market for many companies. But government rules keep making this tougher.

Let’s consider the recent decision of FedEx, UPS, …

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