Marketers today recognize the enormous buying power of college students and very much want to gain their attention and patronage. But are marketers able to “connect” with college students through …
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Evans on Marketing Consumers and Their Behavior, Distribution, Online Marketing customer expectations, experiential marketing, McKinsey, multichannel, opportunity, planning, purchase, tips, trends
Understanding the consumer’s new path to purchase, which often often involves a digital stage in the process, is important for virtually every firm.
As such, a recent article from McKinsey’s …
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