Many global opportunities and risks are out there for consumer goods companies in both fully-developed and developing markets. Thus, it is important to be aware of the specific economic situation …
Read moreAs we know, China has the world’s largest consumer base. Thus, it is now a popular destination for foreign firms. But it is also a difficult place for foreign retailers …
Read moreAs we reported late last year, the beloved Hostess Twinkies brand was only going on a hiatus until the brand was purchased by another firm after the failure of …
Read moreIBM recently conducted a study to determine what makes the best marketing companies stand out.
As IBM notes in the report The State of Marketing 2013, IBM’s Global Survey of …
Read moreOver the years, General Motors has positioned Chevrolet vehicles as a great American brand. Its slogans include “An American Revolution,” “See the USA in your Chevrolet!,” “The Heartbeat of America,” …
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