A Look at Best Practices in Marketing

15 Jul

IBM recently conducted a study to determine what makes the best marketing companies stand out.

As IBM notes in the report The State of Marketing 2013, IBM’s Global Survey of Marketers: “In the U.S., $83B is lost each year due to poor customer experiences. Marketers must re-examine how to understand and engage customers, evaluate and prioritize channels, create a consistent customer experience, coordinate and deliver across the enterprise, and optimize marketing performance.”

Click on the chart to read the IBM report. 



One Response to “A Look at Best Practices in Marketing”

  1. Evans on Marketing July 17, 2013 at 6:22 pm #

    The broken link was fixed. Sorry. 🙂

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