Bob Dylan and Watson

Bob Dylan is a true rock legend, with such mega-hits as “Blowin’ in the Wind,” “Like a Rolling Stone,” and “Mr. Tambourine Man.Watson is, well, an IBM  supercomputer, 

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A Look at Best Practices in Marketing

IBM recently conducted a study to determine what makes the best marketing companies stand out.

As IBM notes in the report The State of Marketing 2013, IBM’s Global Survey of

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The Evolving Role of the CMO (Chief Marketing Officer) and Strategic Partnerships

IBM has compiled the thoughts of CMOs from around the world, who offer their insights on the evolving role of the chief marketing officer. Watch this short video.



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