Bob Dylan and Watson

Evans on Marketing Global Marketing, Marketing Communications, Product Management, Social and Digital Media, Sports and Entertainment Marketing, Technology and Marketing , , , , , , , , 3

Bob Dylan is a true rock legend, with such mega-hits as “Blowin’ in the Wind,” “Like a Rolling Stone,” and “Mr. Tambourine Man.” Watson is, well, an IBM  supercomputer,  …

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A Look at Best Practices in Marketing

Evans on Marketing Business-to-Business, Distribution, Good and Bad Examples of Marketing, Marketing Communications, Pricing, Product Management, Trends , , , , , , , , , , 1

IBM recently conducted a study to determine what makes the best marketing companies stand out.

As IBM notes in the report The State of Marketing 2013, IBM’s Global Survey of …

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The Evolving Role of the CMO (Chief Marketing Officer) and Strategic Partnerships

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IBM has compiled the thoughts of CMOs from around the world, who offer their insights on the evolving role of the chief marketing officer. Watch this short video.

 

And …

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