2017 Marketing Hall of Fame Inductee: Jon Iwata

As we noted in our June 14 post, each year, the American Marketing Association New York inducts outstanding marketers into the Marketing Hall of Fame for their significant lifetime achievements: “The Marketing Hall of Fame is the only award which recognizes individual marketers (not companies or campaigns) who have made outstanding contributions to the field […]

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Bob Dylan and Watson

Bob Dylan is a true rock legend, with such mega-hits as “Blowin’ in the Wind,” “Like a Rolling Stone,” and “Mr. Tambourine Man.” Watson is, well, an IBM  supercomputer,  which won a special Jeopardy Tournament of Champions against humans. According to IBM, “Watson is built to mirror the same learning process that we have—through the […]

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A Look at Best Practices in Marketing

IBM recently conducted a study to determine what makes the best marketing companies stand out. As IBM notes in the report The State of Marketing 2013, IBM’s Global Survey of Marketers: “In the U.S., $83B is lost each year due to poor customer experiences. Marketers must re-examine how to understand and engage customers, evaluate and […]

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The Evolving Role of the CMO (Chief Marketing Officer) and Strategic Partnerships

IBM has compiled the thoughts of CMOs from around the world, who offer their insights on the evolving role of the chief marketing officer. Watch this short video.   And in the IBM video clip below, the value of strategic partnerships is covered.  

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